Art direction & Branding

Red Antler Refresh

Tasked with refreshing the Red Antler system and logo to create a new look and feel. Red Antler is referred to internaly as “RA” so taking that idea of truncation and letting the antler stand alone with solid color. The color and symbol itself could start to become a playful system expressing the simple and creative ideas that come out of the agency. And pairing it with a simplified serif (untitled) that could bring a sense of seriousness to the system.

Work done while at Red Antler
Credits: Simon Endres, Jenna Navitsky